During his management he started an ambitious internationalization process that led the winery group to be present in 60+ countries around the globe and reach an export share of 70% of the production.

Carlos, together with his sister Pilar, they conceived the concept of “Estate Wine” that is today the characteristic of Familia Martínez Bujanda elaborations: Finca Valpiedra (DOCa Rioja), Finca Antigua (DO La Mancha) and Finca Montepedroso (DO Rueda); these are extraordinary single vineyards and wineries at the service of the personality of the soils where they are settled. They are the result of this enterprising spirit and part of what makes up the difference between Familia Martínez Bujanda and most of the other historic wineries coming from Rioja.

Familia Martínez Bujanda has five wineries in four different Appellations and employs more than 110 people in this dream of elaborating quality wines, with the personality of the characteristic nature of the vineyards.

Carlos Martínez Bujanda belongs to the fourth generation of this winegrowing family, but the fifth is already in place with his two children, Borja, graduated in Economy and Law, and Adrián, graduated in Law and Politics Science. It is just a question of timing as to their incorporation in to the Family Business.


(Oyón, Álava, 1977)
Marta is Pilar Martínez Bujanda´s eldest daughter, and first fifth generation person to enter in to the Family Business. The winery and the love for the vineyards is in her blood. She studied Business Management in Zaragoza, in the Columbus High School of Business IBS, with yearly stays in other European universities in UK (University of Abertay Dundee) and The Netherlands (Hogeschool Zeeland HZ University of Applied Sciences), She also lived in United Kingdom and Germany to improve both languages.

She joined the Family Business in 2002 as Export Manager, being a winery group that sells 70% of the production abroad. She is a promoter of the politics to elaborate single vineyard wines which reflect the individual and natural landscape of the vineyards; a message that she spreads all over the world.


(Villarrobledo, Albacete, 1975)
It is difficult to find a symbiosis, a commitment, as the one that the winery has found with Lauren Rosillo, technical director and one of the biggest connoisseurs of viticulture and enology in the country. He controls and supervises the 700 hectares of vineyards that Familia Martínez Bujanda grows in Rioja, Rueda and La Mancha with the aim of elaborating honest, sincere wines which reflect the soil’s personality that regardless of trends transports those who taste these wines to these extraordinary landscapes which are carefully selected for the elaboration of wines.

Lauren Rosillo (Villarrobledo, Albacete, 1975) is an Agronomist by the Albacete University and graduated with a degree in Enology by the Miguel Hernández University (Elche), a vocation that he had in his first years of his professional career. He is an author of a number of publications and investigations in the fields of viticulture and enology and is an Agricultural Teaching collaborator, at the Technical High School of Agronomists in Albacete.


(Oyón, Álava, 1958)
Carlos belongs to the fourth generation of Familia Martínez Bujanda, a family business dedicated to vineyard growing and wine making since 1889. He is President of the company Familia Martinez Bujanda and one of the executive members of Grandes Pagos de España, an Association of Spanish Wine Estates which defends and spreads the Estate Wine culture; the specific land that reflects the unmistakable personality of the soil, the subsoil and their climate, opposite to the industrial wine elaboration.

Carlos is a graduate in Economic Science and Business Administration by the Deusto (Bilbao) University. After university he assumed commercial responsibilities in the Family Business, with a first period dedicated to consolidate the domestic market and later to the export markets.


(Oyón, Álava, 1952)
Together with her brother, Carlos, Pilar is part of the fourth generation of the Familia Martínez Bujanda group, whose capital is still today 100% familiar.
Surrounded by the winery business since she was a child, she studied Management Secretarial Studies in ISSA (San Sebastián University). After she graduated, she lived for 6 months in Pau (France) to improve the language.
The character of the family business thrills her rapidly and in 1975 joins the winery to take charge mainly of administrative tasks.

Together with Carlos, she supports the enterprising spirit of the new stage of Familia Martínez Bujanda, as well as the wish to elaborate wines with the personality of the best Estates in different areas of Spain.


(Logroño, La Rioja, 1992)
He is Carlos Martínez Bujanda's youngest son and another member of the fifth generation to reach the Family Business. He studied Law and Political Science at the Universidad Pontificia Comillas (ICADE). After graduating, he was working as a lawyer for 5 years in several important offices in Madrid, however, his love and passion for the world of wine made him choose to follow in his father's footsteps.
In 1997 he starts to work as second enologist and responsible for the winery and vineyards at Manuel Manzaneque (Albacete), under the technical direction of the prestigious French enologist Michel Podou. Hardly three years later, he took over the highest responsibilities in vineyards and winery of Manuel Manzaneque.

In 2002 he joins Familia Martínez Bujanda as Technical Director of vineyards and winery of Finca Antigua. As of then this new La Mancha project that had been growing and developing under his supervision.

Five years later he takes over the Technical Direction of all the Familia Martínez Bujanda wineries (Finca Antigua, Viña Bujanda, Finca Valpiedra, Finca Montepedroso and Cosecheros y Criadores); sharing the wish of the fourth generation of elaborating honest wines, reflecting of the different plots.

Rosillo learned firsthand, with visits to New Zealand and Australia, about their elaboration of white wines and is co-responsible for Familia Martínez Bujanda´s bet to elaborate white wines with personality in the DO Rueda; a project that led to the opening of Finca Montepedroso in 2012.

He has also developed together with Carlos and Pilar the new facilities of the Viña Bujanda winery in Oyón, the hometown of Familia Martinez Bujanda.
Passionate about animals, nature and collector and consumer of the great wines of the world, Lauren Rosillo represents this new generation of technicians who make wines from the vineyard without a lab coat.